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How to create a story

How to craft an engaging scrolly-telling page?

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What is scrolly-telling and why it works

Scrolly-telling is a dynamic, interactive narrative that unfolds as the user scrolls. Storytelling that moves with your audience. 

It works because it creates immersion through motion and progression and encourages exploration and deeper engagement.

How to build the narrative flow

Design your story like a journey through words and visuals.

Start strong:
Start with a bold visual or statement that sparks curiosity. Your call to action also goes here.
Build tension:
Layer information gradually so that each scroll reveals a new “chapter.”
Climax and resolution:
A striking visual/quote/data insight that feels like a payoff at the end of a section.

In detail: how to write for the scroll

  • Chunk content into short, digestible sections.

  • One idea per “scene.”

  • Keep it conversational: write like you speak and avoid jargon.

  • Front-load impact: put the most important words/concepts at the start of your headings and sentences.

  • Text should feel embedded in the visual experience, not floating separately.

  • Pair text with motion: remember to write for transitions.